Google just launched a tool called “YouTube Direct” targeting media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Marketing managers can make use of this open source applications to create more integrated online video campaigns.
A Video Campaign without YouTube Direct
While social networking sites and videos are hot, marketers don’t want to miss the opportunities. We are seeing more and more video campaigns asking for participation to upload a video and win an eye-opening prize like a MacBook Pro laptop.
Some companies tried to host the video themselves when problems arise. The biggest problem I see when companies do the video hosting is not about technology but cost and video streaming speed. Especially when a large scale regional campaign is being planned.
Video Campaign from Singapore Government MINDEF
Some organizations ask users to register at YouTube, upload to YouTube, …which is bad user experience and may make some consumers doubt your capability.
Benefit of Using YouTube Direct
- YouTube Direct lets third parties enable customized versions of YouTube’s upload platform on their own websites. You can customize it to fit your branding.
- Users can upload videos directly into this application, which shows integrity and gives user better experience (usability).
- It enables marketing managers to easily review video submissions and select the best ones to broadcast on-air and on their websites.
These videos users upload on your site are also live on YouTube, so users can reach their own audience while also getting broader exposure and editorial validation for the videos they create. You can learn more from the video below:
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