What’s The Difference Between Facebook and MySpace for Marketers?

I came across a very good article from BusinessWeek.com, “MySpace, Facebook: A Tale of Two Cultures” which compared this two popular social networking sites. Here are some findings from this article:

• Unique users logged in last month
  • MySpace: 68 million
  • Facebook: 26 million
• Age group
  • MySpace: more than 50% are 35 and above; 18-24 make up only 17%
  • Facebook: older users make up 40% and college students 29%
• Income Group
  • MySpace: three lowest income brackets are overrepresented there
  • Facebook: the three highest income groups dominate
• How Users Present Themselves
  • MySpace: there is an understood degree of fantasy involved
  • Facebook: more controlled and polite

MySpace, Facebook: A Tale of Two Cultures

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Tagged as: facebook, social media