5 Strategies That Motivates Consumers Buy Online

by Rocky Fu on February 18, 2009

There are still many people concerned about online security when they step away from online shopping. But, what motivates those who buy online?

  • Free shipping
    Guess what? Many people would rather buy a $25 book online than a $20 book plus $5 shipping charge.
  • Fast shipping / On time shipping
    This is very important for your customers to get back to your website and order again. Keep your promise how long it takes.
  • Return policy
    Offer them 100% refund and no question asked. Don’t worry many customers return the products. Once people get possession of something, it’s hard for them to “lose” it.
  • Coupon
    Welcome them come back again with extra coupon offerings.
  • Free Gifts
    Sometimes people buy stuff because of the free gifts. It works!

Shopping habits have absolutely been affected by the current economy. Special offers like “50% OFF” have become increasingly important to shoppers before they buy.

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