Answer: over 2/3 by offline channel, the mass media according to iProspect offline channel influence on online search behavior study (PDF version).
The vast majority (67%) of online users are being driven to perform a search as a result of exposure to these offline channels when the majority of offline advertising does very little to facilitate the process. In other words, they don’t exactly make it easy for potential customers to find their company’s website.
Highly effective marketing campaigns need coordination between different parties, advertising/marketing agencies (mass media advertising) and digital marketing (SEO, PPC, affilaite, etc.) companies.
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