United States V.S. China on Internet Influence of Purchase

Some interesting figures from a research firm Netpop:

• Internet as a tool for research or purchase products: 73% Products in US versus 93% in China
• UGC (User Generated Content) is an influence for 19% of respondents in the US versus 58% in China.
• 58% of the population in US has broadband (74 million) versus 10% in China (70 million)

Source: How Online Shopping Behaviors Compare in U.S., China [Clickz]

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Tagged as: china, online shopping, research, search, states