Not mainstream yet, yet Twitter has persuaded bunch of corporations, big and small, to give a shot with it. Some marketers are shouting “Twitter is not for companies…” when Dell made $1 million in revenue last year via Twitter. This is a question you need to ask yourself:
- Does Twitter not work as a marketing tool, or
- you don’t believe it can work, or
- saying that make yourself a social “expert”?
One thing I’ve learned in 7 years’ digital experience is that, you should always test it yourself before making a judgment. If it works, experiment and improve.
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