Richard Marcinko once said, “Popularity is not leadership.” What many companies are doing in social media may not be the most effective social media tactics.
Social Network Use Comparison
The State of Social Media Marketing, an original research report from MarketingProfs, shows some inside scoop on what the most effective tactics in social media marketing for B2C and B2B marketers (via eMarketer).
Successful Facebook Marketing Tactics
Creating a Facebook application is the most effective tactic used by B2C marketers; creating a survey of fans is the most effective Facebook tactic for B2B companies.
“friending” recent customers with corporate Facebook profile and buying targeted CPC ads are the least effective Facebook marketing tactics for B2C and B2B companies respectively.
Successful Twitter Marketing Tactics
Monitoring Twitter for PR problems is the most successful Twitter marketing tactic used by both B2C and B2B marketers.
Contacting users who posted negative comments about their brand and creating an in-person event using only Twitter invites also appeared to be successful tactics among B2C and B2B companies respectively.
The survey by MarketingProfs definitely showed the growing awareness of utilizing social media in online reputation management; but, the best social media tactics may not be the most effective ones for your business and targeted markets. Do your own “experiment” and analysis and find out what work best for you.
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