comScore today released its ranking of the top search properties in the Asia-Pacific region based on data from the comScore qSearch 2.0 service, revealing that Google Sites continued to lead the region with 33.5% of the more than 27 billion searches conducted in July. Baidu ranked second with 27.4% search share, followed by Yahoo! Sites in third with 19.7% share.
Surprised to see TENCENT and Sohu in the top 10 list. If you are a stranger to them, you should know: Tencent’s search engine is SoSo (“So” in Chinese means “search”) whose paid search is powered by Google; and, Sogou is Sohu’s search engine. Read my previous post about China search engine market survey here.
It may surprise you to see that there is actually a difference between the top countries by searches and the top countries by searches per user.
Top Countries by Searches
Top Countries by Searches per User
To me, the number of searches per user gives a general idea about the maturity of the searchers in the market. The most important lesson is, don’t simply apply your experience to all the markets without enough testing and analysis.
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