Taobao.com, C2C branch of Alibaba Group, achieved 43.3 billion yuan (over US$6 billion) total online sales in year 2007; it has recently launched its B2C section: Taobao Mall, giving numerous well-known brands such as Nokia, Lancome, Chivas…an online channel to reach more customers. Its objective is to build a 24-hour open online mall selling all brand products you can get in Wal-Mart.
What’s in there for customers? 7 days money back guarantee, no question asked; more broad and cheaper selection of brand products. No worries of buying a fake products. It already has over 100 brands who have opened and started selling.
In China, not many company, even the well known local brands, has a well built eCommerce website; not to mention the lack of online marketing efforts. Taobao.com’s B2C online mall would definitely be a boost to those business with Taobao’s huge no. of users (53 million users by year 2007) and well recognized brand of online market place.
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