ShareThis shared a social bookmarking study at its blog which explores the social engagement value of sharing.
The study breaks down the stages of sharing into share, clicks, and engage.
According to this ShareThis research, email is still the most popular way (46% of shares) of sharing content online.
The same research showed that 40% of clicks come from Twitter tweets, 35% of clicks from email and other social channels, and 25% of from Facebook.
It’s not surprising; Twitter users love links. Twitter is built to be an information stream; users share shortened links that generate over a billion clicks each month.
What Twitter and Facebook Users Are More Likely to Click
According a user sample released earlier this year by Chitika, Twitter users most frequently clicked links directing to information about current events and news.
- Current events and news: 28.49% of referrals
- Movie-related sites: 22.56%
- Technology sites followed with 13.39%
- Medical sites: 7.98%
- Video games: 4.64%
- Celebrity: 3.94%
- How-to: 2.88%
Facebook users, however, click differently. Facebook users were most likely to click technology sites.
- Technology sites: 30%
- Lifestyle: 18.29%
- News: 18.25%
- How-to: 4.55%
- Movies: 2.96%
- Medical: 2.62%
The same research found that Twitter is the least engaging share platform with users visiting an average of 1.66 pages when they click through to a site, while users coming in off e-mail were the most engaged, visiting 2.95 pages, and Facebook trailing closely behind 2.76 page views.
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