TrendWatching.com’s latest trend briefing “Sellsumers” encourages companies to help consumers make money,
SELLSUMERS: Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too. Made possible by the online revolution’s great democratization of demand and supply, and further fueled by a global recession that leaves consumers strapped for cash, the SELLSUMERS phenomenon is yet another manifestation of the mega-trend that is ‘consumer participation’.
Why will consumers increasingly become SELLSUMERS?
- Being in control of one’s destiny
- Experience rules
- Showing off business acumen
- Providing ‘premium obscure’ or just plain dirt-cheap
- Extra cash
After all, most people don’t mind a bit of extra cash, in bad and good times. There are some interesting examples at TrendWatching.com; here is one:
French site Colis-Voiturage aims to bring together those with a package to send and SELLSUMER drivers who are already planning a trip to a similar destination. Also check out German raumobil.
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i have to agree that with the recent events over the past few years, more and more people are starting to act up and start becoming entrepreneurs. With the growing number of people becoming millionaires via the internet, its no surprise that others are following.
I guess that could have been the birth of the sellsumer group.
It seems like sellsumer are growing rapidly, there is even mention of it on this site that is about a new generation, generation g.
http://www.myggo.net