Is Search Marketing Getting More and More Costly?

As you can see in the chart from MarketingSherpa above,

one fifth of respondents called SEO their “strongest tactic” for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI” jumped 2 points to 38%. More importantly, we see a 6-point drop (28%) in those who call the results of SEO “hard to gauge.”

Positive findings in paid search as well as shown in the chart above. I’d say, “thanks to web analytics!”

Related Posts:

1. Could Search Marketing For Branding?
2. Synergies Between Email And Search Marketing
3. Marketers’ Guide on Search Engine Marketing
4. Search Marketing Trends & Tactics
5. Digital Marketing: Must Read for Week Jun-30

Tagged as: analytics, PPC, research, SEO