Could Twitter and mobile have a happy marriage?

December 3, 2009

Are Twitter and mobile a good match?
Happy couples share something in common; what does Twitter and mobile share in common? Real time. Mobile marketing delivers quick and immediate real-time “what’s happening”; Twitter is all about real time micro-blogging where each Twitter user delivers real time information to its followers.
Mobile ad subscribers  want similar thing as [...]

Read the full article →

Is there A distinction between offline and online interactions?

December 2, 2009

According to an emarketer survey, only 25.6% of respondents felt all interaction, online and offline interactions, was the same, and about one-half emphasized the convenience of electronic interaction over face-to-face.
A distinction between offline and online interactions still remains; maybe one day it will completely disappear, but until then, let’s not forget the importance of offline [...]

Read the full article →

How Tackfilm’s viral campaign almost convinced myself of being Sweden’s hero

December 1, 2009

A viral marketing campaign Case Study

We had a good laugh last Saturday afternoon watching the video made at tackfilm website. In two minutes, the video almost convinced myself of being Sweden’s hero.
Staring in a Swedish film, it takes about two minutes and makes you look like a global hero in a professionally made video. All [...]

Read the full article →

Guess how much a negative review / comment costs you?

November 30, 2009

Convergys Corp conducted an interesting survey that show a negative review or comment on the Twitter, Facebook or Youtube can lose companies as many as 30 customers.

The survey found that a customer review reaches an average audience of 45 people, two-thirds of whom (30 people) would avoid or completely stop doing business with a [...]

Read the full article →

Are Gmail users the best audience for social marketing campaigns?

November 25, 2009

RapLeap, a research company, conducted an interesting study of email analysis. They looked at social network memberships of 120,000 AOL, Gmail, Hotmail, and Yahoo users to gauge where they spend time online.

RapLeaf found that AOL and Gmail users tend to favor Facebook, while Hotmail and Yahoo users tend to use Facebook and MySpace equally. Twitter [...]

Read the full article →

2 Ways to do Geo-targeting on Facebook Fan pages

November 24, 2009

Depending on the desired markets, online marketers can target geographically at Facebook Page settings on a country level. In addition, depending on the type of customers you want to engage on Facebook, you may want to specify the targeted age group though you don’t have much choice at the moment:

Anyone (13+)
People over 17
People over 18
People [...]

Read the full article →

Are social networking sites good for video marketing?

November 23, 2009

YouTube may be your top choice for promoting video ads, but have you thought about social networking sites?
A new report from Nielsen Online finds that, when it comes to actually viewing that online video content, many consumers choose to view in the social space.
Does it make sense to you? You may ask, isn’t YouTube the [...]

Read the full article →

Create Integrated Video Campaigns with YouTube Direct

November 18, 2009

Google just launched a tool called “YouTube Direct” targeting media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Marketing managers can make use of this open source applications to create more integrated online video campaigns.
A Video Campaign without YouTube Direct
While social networking sites and videos are hot, marketers don’t want to [...]

Read the full article →

Google Suggest You Add Breadcrumb Navigation to Your Site

November 18, 2009

The above image shows two same search engine results page (SERP) listings, with different display URLs: the one on the top is the direct display of the page URL while the one below is what’s happening – site hierarchies display URL.
Google has announced site hierarchies display in the Display URL positions, which replaces the URL [...]

Read the full article →

Reasons & Facts Why you Should Engage Consumers in Social Media Now

November 10, 2009

It’s a strange world. Yesterday, someone asked me for social network marketing strategies; and, today another “convincingly” told me (probably convinced by himself) that social networking sites are not for business at all.
Are Consumers Spending A Lot of Time on Social Media?
When it comes to social networking, more consumers are doing it and doing it [...]

Read the full article →

← Previous Entries

Next Entries →