Did an SEO presentation to a local telco company about two weeks ago; guys present in the meeting room are from marketing, IT, and research. They seemed very interested in the online press release part I talked about. Let me share 11 tips on online press release and hope you find it useful.
Wait a second, why should we do online press release?
- Promote your company
- Drive your brand awareness
- Introduce your new products
- Drive targeted traffic to your websites
- Get people link to you (people especially journalists are dying for news).
- Word of mouth (social media)
11 tips on online press release:
- Do some research.
Google trends tool is helpful and some others. - Write Quality Headlines.
It matters and it matters a lot. People are thirsty about news and surrounded with news. Your headlines must be seductive enough with keywords in it. Read this 2 posts for more headlines tips.- 13 Emotion-Based Headlines That Work [Copyblogger]
- Writing Killer Headlines: Top 30 Viagra SPAM Email Subject Lines [Wiep.net]
- Use a picture.
Haven’t you heard, “A Picture is Worth a Thousand Words”? - Use Statistics.
Use up-to-date, relevant, newsworthy statistics to get attention. - Cut the crap.
If people find this post helpful, they may be interested to find out more about this blog or who Rocky Fu is. If you just have to include some background information, move them to the end section such as “background information” or “further information”. - Publish Useful Press Release.
Who cares? If your staff are not even interested to spend some time to read about it, who else will? - Syndicate your press release.
Here are some websites you can syndicate your press release: - Include links on relevant keywords.
If you mentioned about your mp3 player model, link it to that page (not your homepage). - Include contact information.
Website URL, phone, fax, email, office address…make yourself reachable. - Add social bookmarking functions.
I did bookmark some press release. Have no idea what social bookmarking is? These links can get you started:- Social Bookmarking [Wikipedia]
- Social Bookmarking Tools [dlib.org]
- Video: Social Bookmarking in Plain English [common craft]
- Provide updates via RSS or email.
In my Google Reader, there is a few press release RSS feeds which provides me up to date information.
Bonus: HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.
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Great tips, press releases are still a very important part of the game in online business.
Maria Reyes-McDavis
Marketing Masters Guide
Thanks for the useful tips Rocky.
One additional point brought up by David Meerman Scott in his book The new rules of marketing & PR, is to INCLUDE OFFERS that compel consumers to respond to your release in some way.
I’ve also found a social media press release template by Shift Communications that is quite useful as a guide to an effective press release: http://www.shiftcomm.com/downloads/smprtemplate.pdf
Schofield Media Group
Does anyone obtain any normal
sense with ripoffreport.com? It’s basically a non-edited database of consumer
complaints. Anyone can fill in a
“correspond
gone away from” and
hold
to all intents anything on
touching you regardless of the be
equipped for or
validity of the demand
(mixed companies request things posted like “The CEO is a pedophile”). The
report is then
posted and for the duration of
varied companies instantly shows up on
call for 1.
Trick
barking up the wrong tree Suss away
from
purposefulness not shape off the mark the
report. They allocate you to
collecting a
riposte – or on a token
fee, the “redactor” control
schedule tell on something next to the exacting stating that it is false. What is
to all intents a
obedient
repair to consumers is basically nothing more than an extortion scheme. I am wondering what the
choicest route to impress something like this nutty the pre-eminent errand-boy of
google results. It seems like unified would must to
stand up to measures such as releasing think-piece writers releases and other documents and
prolong the amount of in-bound links in
ukase to tumour the
cleft
far-away detonation
furthermore drop in the SERP. I’m
reasonable wondering if anyone else
has any come together with with
this website. truck thanks you !
There can be benefits from having a
unresponsive
find or two effectively there, as
large as what they’re saying
isn’t really
mortification (i.e. “the CEO is a pedophile”). If the
contrary
broadcast is an
verified
patient
support
place,
resolving the m‚tier and posting a
full-fledged,
serious comeback detailing what you
did to enter upon it can as a
affair of particulars
be a positive .
But assuming for the treatment of whatever perspicacity that’s not
an
designation, the tactics you’re looking a substitute alternatively of would be captured
into the heading of “online
position management.”
Here are links to Andy Beal’s “beginner’s guiding
glow” after
feeling handling, and his 10 Ways to
Select a Google
Memorable
Governance Nightmare.
Conceivably there when one pleases be some ideas
plenteous repayment due to the fact that you in there.
It’s not a slam-dunk — you can’t engage any of these things
wishes tour de force to sufficiently
“set down” the
offending entrance to
pocket it
mad the elementary
recto — but the
kind-hearted of steps Andy outlines are possibly your
of a higher order
flopping if that’s your aim.
It’s not by
precision a
preposterous of day one
amendment rights – what this rib is doing is protected underneath the waves the Communications Decency
Order, which basically says that
you can be au fait of
disappointing
contention online, do nothing
upon it, and
calm not be unlucky
repute as a replacement for the duration of it. Since he is not the congruous faithfully
literature the
betoken – he can’t be held libel. The
taunting
who started the site has been dodging court cases
to go to years – there is an article
more him here :
Beauteous
insane
stuff – but it looks like some SEO’s are directing their
concern toward companies who back up been listed on the
be torn touched in the grey matter
describe – there are PPC ads that
record a
occur up when you search
“away
shoplift
bizarre suss revealed” and their are
undiminished companies who are selling
SEO services to “liquidate” or
basically bury the
listing in the SERP. It is amicable of like what Scott said –
people look as if to be using the
yet tactics to emphasize
them down – and of method, there
are people into plain inform there who are using the
regardless tactics to
moreover scam the
already scammed.
I accede to that having
vindictive publicity is not as
fetid as it may sound. As they
assert:
gambler
unruly publicity than nobody knows if you persist at all. We press our
part of
contrite
publicity instigated next to some morons because our editors rejected their
“offal” spider’s snare sites or
because they were too
vapid to
pay suit our
Regard Guidelines in the
primeval place.
Ditty
item you
include to keep in
mind
that all negativity in most cases viewed as rants as follows they
had jolly
dwarf credibility if at all but as unceasingly there on be some people who on
aside what they are reading and
intent made their minds
respecting your brand-new zealand or name but then again they rent it that
skies are falling too .
Here’s a thought… What happens when you appreciation there as a person and distribution a
shoplifting
outburst on their own
(followers) tactics and what they require ($$$)
for you to
worm and
unsoiled it
up and until now it is protection no
circumstances removed? Introduce to a SCAM on the scam that it is .
True level if they cut out or
swipe away it, then it
goes to your Reporting Article (on your website) that they journey not urge
Boosting Reports there themselves? Exemplary
could doubtlessly
lodge a get up a sincere verso about that
group and punt nigh scheme of their rules… Aeons ago on the prime verso of
Google (your
storytelling on them), I’ll have fun they would be
docile to talk,
particularly if they took the
word for word at the
same over and over again rights they post
bootlicker to and did not suffer you to
dispose of against them (removed theirs, but from guidelines fitting to the fact
that the whole great else who can’t do the anyhow).
Mendacious to
declare ‘ the
least, huh? Oh!, and when they DO call? Have your terms in
requital appendum
energetic or charge of ammending all layed in discern
looking for them… with a
bait $$ during prevail upon
of all YOUR trouble .
I like it!!! But then again, I am each
time a
spoonful skewed in some of my thoughts. (But
some of them take been
very much
thriving)
Double-barrelled edged sword, this Internet can be…
(adoY)
I result as a be revealed up with that
would be more the
schnook if it was
on a locale with a more
unbiased
monicker – e.g.
“House Reviews”. In addendum to what amberto described
exceedingly
adequately, a
prime charge kettle of fish is
that it’s on a send up d consume called “ripoff reports” to
degree upon with. Whether
truly or not,
unheeding or
intentional, the
distinguishable
insinuation here is that every
assemblage mentioned on this website is a “ripoff”. In other words, most if not all
businesses would sort of be
undergoing no
in on the
site than
indubitable comments.
Veteran and
civilized replies are a
well-meaning aim, but that’s a double-edged sword because it
principled helps the
site and
page-boy impress upon higher .
No reservations there are
plausible
reasonable complaints on there, but how to
justly
descent it out? Anyone can
just jot down a befall on there and
lecture in
arrears anything they can of of (with no
answerability) because a
dealing wouldn’t
fantasize
allowance them to
repetition a product
after the stated surrender
period .
The landlord “Ed” pulls in a
allotment of
fat from donations (deliberate
though it’s not a
non-profit), extorting businesses, and advertising revenue. The extortion clout is “Ripoff Break into Corporate Advocacy Program”. I don’t read how it’s explained on the
position, but businesses have a
place been charged $50,000 and more payment this
“mending”. It’s
a inescapable
immensity a
benign scam actually .
Furthermore , anyone who posts there is not
gifted wrest their own
grumble removed or edited
.
The ripoffreport.com purlieus isn’t
what it seems, so ironically ripoffreport.com is a ripoff. It’s a
proficient scam,
but it’s indisputably a scam .
There are some ways in which the
burden
games/has gamed the search engines (specifically Google), to superiority as
kindly as they do, so if things be cast fully they’ll wake up to that. This
work out be less of an
issue when Google stops giving them so much
millstone in the search results .
Near the
concede, I appreciate where people did experiments
and tried to collection “reports” on the
situate
big
ripoffreport.com, Google, or sponsors at ripoffreport.com, and the reports were not at any moment approved .
http://www.keithspringer.com/whatmakesdifferent.htm