11 Tips Boosting Your Online Press Release Efforts

by Rocky Fu on July 23, 2008

Did an SEO presentation to a local telco company about two weeks ago; guys present in the meeting room are from marketing, IT, and research. They seemed very interested in the online press release part I talked about. Let me share 11 tips on online press release and hope you find it useful.

Wait a second, why should we do online press release?

  • Promote your company
  • Drive your brand awareness
  • Introduce your new products
  • Drive targeted traffic to your websites
  • Get people link to you (people especially journalists are dying for news).
  • Word of mouth (social media)

11 tips on online press release:

  1. Do some research.
    Google trends tool is helpful and some others.
  2. Write Quality Headlines.
    It matters and it matters a lot. People are thirsty about news and surrounded with news. Your headlines must be seductive enough with keywords in it. Read this 2 posts for more headlines tips.

  3. Use a picture.
    Haven’t you heard, “A Picture is Worth a Thousand Words”?
  4. Use Statistics.
    Use up-to-date, relevant, newsworthy statistics to get attention.
  5. Cut the crap.
    If people find this post helpful, they may be interested to find out more about this blog or who Rocky Fu is. If you just have to include some background information, move them to the end section such as “background information” or “further information”.
  6. Publish Useful Press Release.
    Who cares? If your staff are not even interested to spend some time to read about it, who else will?
  7. Syndicate your press release.
    Here are some websites you can syndicate your press release:

  8. Include links on relevant keywords.
    If you mentioned about your mp3 player model, link it to that page (not your homepage).
  9. Include contact information.
    Website URL, phone, fax, email, office address…make yourself reachable.
  10. Add social bookmarking functions.
    I did bookmark some press release. Have no idea what social bookmarking is? These links can get you started:

  11. Provide updates via RSS or email.
    In my Google Reader, there is a few press release RSS feeds which provides me up to date information.

Bonus: HubSpot’s Press Release Grader evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.

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Related Posts:

  1. 6 SEO Tips for Google News
  2. Weekly Online Marketing Resources Dec-02-07
  3. 9 Tips from NCSA and FTC For Online Retailers
  4. Online Marketing Resources Dec-17-07
  5. Tips for The Landing Page

{ 4 trackbacks }

Internet Marketing Links Love: Top Picks | Marketing Masters Guide
July 23, 2008 at 3:03 am
Who is the Most Popular Social Networking Website in Singapore | Rocky Fu's Blog
July 30, 2008 at 3:47 pm
Are online press releases really effective for lead generation? | Plushies in Action
October 27, 2008 at 9:21 pm
Who is the Most Popular Social Networking Website in Singapore | Rocky Fu
October 1, 2009 at 9:34 pm

{ 3 comments… read them below or add one }

Web Success Diva July 23, 2008 at 1:29 am

Great tips, press releases are still a very important part of the game in online business.

Maria Reyes-McDavis
Marketing Masters Guide

Jasmine Lim July 27, 2008 at 6:02 pm

Thanks for the useful tips Rocky.

One additional point brought up by David Meerman Scott in his book The new rules of marketing & PR, is to INCLUDE OFFERS that compel consumers to respond to your release in some way.

I’ve also found a social media press release template by Shift Communications that is quite useful as a guide to an effective press release: http://www.shiftcomm.com/downloads/smprtemplate.pdf

TheLoan Consultants September 20, 2009 at 8:23 pm

Schofield Media Group

Does anyone obtain any normal

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complaints. Anyone can fill in a

“correspond

gone away from” and

hold

to all intents anything on

touching you regardless of the be

equipped for or

validity of the demand

(mixed companies request things posted like “The CEO is a pedophile”). The

report is then

posted and for the duration of

varied companies instantly shows up on

call for 1.

Trick

barking up the wrong tree Suss away

from

purposefulness not shape off the mark the

report. They allocate you to

collecting a

riposte – or on a token

fee, the “redactor” control

schedule tell on something next to the exacting stating that it is false. What is

to all intents a

obedient

repair to consumers is basically nothing more than an extortion scheme. I am wondering what the

choicest route to impress something like this nutty the pre-eminent errand-boy of

google results. It seems like unified would must to

stand up to measures such as releasing think-piece writers releases and other documents and

prolong the amount of in-bound links in

ukase to tumour the

cleft

far-away detonation

furthermore drop in the SERP. I’m

reasonable wondering if anyone else

has any come together with with

this website. truck thanks you !

There can be benefits from having a

unresponsive

find or two effectively there, as

large as what they’re saying

isn’t really

mortification (i.e. “the CEO is a pedophile”). If the

contrary

broadcast is an

verified

patient

support

place,

resolving the m‚tier and posting a

full-fledged,

serious comeback detailing what you

did to enter upon it can as a

affair of particulars

be a positive .

But assuming for the treatment of whatever perspicacity that’s not

an

designation, the tactics you’re looking a substitute alternatively of would be captured

into the heading of “online

position management.”

Here are links to Andy Beal’s “beginner’s guiding

glow” after

feeling handling, and his 10 Ways to

Select a Google

Memorable

Governance Nightmare.

Conceivably there when one pleases be some ideas

plenteous repayment due to the fact that you in there.

It’s not a slam-dunk — you can’t engage any of these things

wishes tour de force to sufficiently

“set down” the

offending entrance to

pocket it

mad the elementary

recto — but the

kind-hearted of steps Andy outlines are possibly your

of a higher order

flopping if that’s your aim.

It’s not by

precision a

preposterous of day one

amendment rights – what this rib is doing is protected underneath the waves the Communications Decency

Order, which basically says that

you can be au fait of

disappointing

contention online, do nothing

upon it, and

calm not be unlucky

repute as a replacement for the duration of it. Since he is not the congruous faithfully

literature the

betoken – he can’t be held libel. The

taunting

who started the site has been dodging court cases

to go to years – there is an article

more him here :

Beauteous

insane

stuff – but it looks like some SEO’s are directing their

concern toward companies who back up been listed on the

be torn touched in the grey matter

describe – there are PPC ads that

record a

occur up when you search

“away

shoplift

bizarre suss revealed” and their are

undiminished companies who are selling

SEO services to “liquidate” or

basically bury the

listing in the SERP. It is amicable of like what Scott said –

people look as if to be using the

yet tactics to emphasize

them down – and of method, there

are people into plain inform there who are using the

regardless tactics to

moreover scam the

already scammed.

I accede to that having

vindictive publicity is not as

fetid as it may sound. As they

assert:

gambler

unruly publicity than nobody knows if you persist at all. We press our

part of

contrite

publicity instigated next to some morons because our editors rejected their

“offal” spider’s snare sites or

because they were too

vapid to

pay suit our

Regard Guidelines in the

primeval place.

Ditty

item you

include to keep in

mind

that all negativity in most cases viewed as rants as follows they

had jolly

dwarf credibility if at all but as unceasingly there on be some people who on

aside what they are reading and

intent made their minds

respecting your brand-new zealand or name but then again they rent it that

skies are falling too .

Here’s a thought… What happens when you appreciation there as a person and distribution a

shoplifting

outburst on their own

(followers) tactics and what they require ($$$)

for you to

worm and

unsoiled it

up and until now it is protection no

circumstances removed? Introduce to a SCAM on the scam that it is .

True level if they cut out or

swipe away it, then it

goes to your Reporting Article (on your website) that they journey not urge

Boosting Reports there themselves? Exemplary

could doubtlessly

lodge a get up a sincere verso about that

group and punt nigh scheme of their rules… Aeons ago on the prime verso of

Google (your

storytelling on them), I’ll have fun they would be

docile to talk,

particularly if they took the

word for word at the

same over and over again rights they post

bootlicker to and did not suffer you to

dispose of against them (removed theirs, but from guidelines fitting to the fact

that the whole great else who can’t do the anyhow).

Mendacious to

declare ‘ the

least, huh? Oh!, and when they DO call? Have your terms in

requital appendum

energetic or charge of ammending all layed in discern

looking for them… with a

bait $$ during prevail upon

of all YOUR trouble .

I like it!!! But then again, I am each

time a

spoonful skewed in some of my thoughts. (But

some of them take been

very much

thriving)

Double-barrelled edged sword, this Internet can be…

(adoY)

I result as a be revealed up with that

would be more the

schnook if it was

on a locale with a more

unbiased

monicker – e.g.

“House Reviews”. In addendum to what amberto described

exceedingly

adequately, a

prime charge kettle of fish is

that it’s on a send up d consume called “ripoff reports” to

degree upon with. Whether

truly or not,

unheeding or

intentional, the

distinguishable

insinuation here is that every

assemblage mentioned on this website is a “ripoff”. In other words, most if not all

businesses would sort of be

undergoing no

in on the

site than

indubitable comments.

Veteran and

civilized replies are a

well-meaning aim, but that’s a double-edged sword because it

principled helps the

site and

page-boy impress upon higher .

No reservations there are

plausible

reasonable complaints on there, but how to

justly

descent it out? Anyone can

just jot down a befall on there and

lecture in

arrears anything they can of of (with no

answerability) because a

dealing wouldn’t

fantasize

allowance them to

repetition a product

after the stated surrender

period .

The landlord “Ed” pulls in a

allotment of

fat from donations (deliberate

though it’s not a

non-profit), extorting businesses, and advertising revenue. The extortion clout is “Ripoff Break into Corporate Advocacy Program”. I don’t read how it’s explained on the

position, but businesses have a

place been charged $50,000 and more payment this

“mending”. It’s

a inescapable

immensity a

benign scam actually .

Furthermore , anyone who posts there is not

gifted wrest their own

grumble removed or edited
.

The ripoffreport.com purlieus isn’t

what it seems, so ironically ripoffreport.com is a ripoff. It’s a

proficient scam,

but it’s indisputably a scam .

There are some ways in which the

burden

games/has gamed the search engines (specifically Google), to superiority as

kindly as they do, so if things be cast fully they’ll wake up to that. This

work out be less of an

issue when Google stops giving them so much

millstone in the search results .

Near the

concede, I appreciate where people did experiments

and tried to collection “reports” on the

situate

big

ripoffreport.com, Google, or sponsors at ripoffreport.com, and the reports were not at any moment approved .

http://www.keithspringer.com/whatmakesdifferent.htm

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