First Step of Digital Marketing: Objective

DBS Bank recently launched a microsite called “Living Breathing Asia”. Take a look:

What this whole website is about biography of 9 DBS staffs. Clicking on any one of the nine thumbnail would bring you to that person’s bio page, for example:

You can know about Meggie’s experience and view photos of her personal life. Look great, isn’t it? I won’t deny that. However, is a visitor interested reading the bio and viewing the photos of someone he or she has never heard of? Probably not.

Does this digital marketing initiative have an objective? Maybe they have, but I don’t get it. It could be to make the banking staff stand in front of the customers as a person who is easy-going, nice, kind…However, social media marketing might be a better way and no doubt proper planning is a must.

P.S. Good efforts, btw. Good to see an Asian company willing to extend marketing online.

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Tagged as: case study, dbs, digital marketing, marketing, media, Singapore, social media