A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users.
78%: recommendations from consumers
63%: newspapers
61%: consumer opinions posted online
60%: brand websites
56%: television
56%: magazines
54%: radio
49%: brand sponsorships
49%: email I signed up for
38%: ads before movies
34%: search engine ads
26%: Online banner ads
18%: text ads on cell phonesHowever, the above percentages do differ substantially between countries. For instance, in Europe, respondents were around 62 percent (Denmark) or 63 percent (Italy) to trust consumer recommendations. In Asian countries, such as Hong Kong and Taiwan, the trust levels for this channel were much higher with 93 percent and 91 percent respectively.
Source: Which marketing methods do consumers trust the most [BizReport]
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