Marketers’ Guide on Search Engine Marketing

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide.

Table of Content

1. Introduction to SEM Marketing
2. Goals, KPIs, and Targeting
3. Measurement and Tracking with Web Analytics
4. PPC Budgeting & ROI
   
5. Branding & Brand Keywords
6. In-house SEM Management
7. SEM Outsourcing Guide
8. Benefits of Content Network

Search engine marketing (SEM) consists of search engine optimization (SEO) and pay-per-click (PPC). But, in many Asian countries, PPC is widely regarded as “SEM”. So, this guide does not cover SEO. Examples and illustrations are given based on Asia Pacific markets.

If you are a marketer and you have questions with regard to search engine marketing, please contact me here and I’ll share the answer as part of the guide. If you would like to share tips with other marketers, I’m glad to include them in the guide as well (credit will be given to you).

Related Posts:

1. Marketers’ SEM Guide 3: Measurement with Web Analytics
2. Marketers’ SEM Guide Part 1: Introduction
3. China Search Marketing With Baidu Whitepaper
4. SEM/PPC Outsourcing Guide (Marketers’ SEM Guide Part 7)
5. Benefits of Content Network (Marketers’ SEM Guide Part 8)

Tagged as: Blog, branding, marketing, PPC, search, SEM, SEO