Companies must understand and treat generation Y differently when it either comes to retaining employees or developing marketing campaigns. Here are some resources to help you better understand Gen-Yers:
- what sets Gen Y apart is its technology use [Forrester Technographics Benchmark Survey]
- Gen Y moms tend to be more “Web 2.0″ than their Gen X counterparts. [Bonnier Corp Survey]
- How Gen Y are using technology and how they are different [RWW]
- What Gen Y Really Wants [Time]
- the difference between Gen X and Gen Y [BizReport]
- Podcast: Tom Heck Talks to Bea Fields About Managing Generation Y [millennialleaders.com]
If you are really serious about understanding Generation Y, here are 3 blogs you can subscribe to:
- Generation Y Blog
Latest trends, research, and ideas about Gen Y - Generation Y Voodoo
- News, Articles on Generation Y
An interview with Tammy Erickson, President of The Concours Institute, gives tips on how to manage Generation Y in this Video:
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