How To Have Your Brand Loved? A Lesson From MobileOne

Never take customer service separate from your marketing efforts as it is essential part of your marketing campaigns.

I chanced upon a post from a local NUS student’s blog; it shared his experience with M1 (one of telecom operator in Singapore) and the reason he “fell in love” with the brand though the online shop didn’t please him and he was “a little skeptical” about M1’s “You Deserve Better” campaign. Here are the takeaways:

• Reply quickly to customers’ inquiries; “within the same working day” is recommended.
• Listen carefully to what the customer has to say and be nice and polite.

Thanks to their quick and efficient customer service, I solved my problem within a day. Now, when they tell me “you deserve better” and that they listen, I really believe…Thanks M1!

Remember: If the customer service isn’t managed properly, it is not only ONE customer you are going to lose.

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Tagged as: customer service, m1, Singapore, word of mouth