Low Cost Alternative: Google Audio Ads

MarketingSherpa showed some tips on Google Audio Ads, “10 Steps to Get on the Radio for Less“:

1. Create a Google AdWords account
2. Define your audience
3. Set your campaign objectives
4. Create your radio ad
5. Target customers by day of the week and time
6. Choose the market or location
7. Select the type of station
8. Choose whether to bid or reserve buys
9. Set your budget, bid and campaign duration
10. Analyze your reports and refine your campaign

You may want to understand radio ads before diving into Google Audio Ad. Radio ads are commercials of various lengths that run on radio stations. This article from Entrepreneur gives some insights into radio ads. Many resources related to radio ads are available here from Entrepreneur as well. Not sure whether you should run radio ads? Start small, test and improve.

More References from Google:

• Google AdWords Help Center – audio ad policies
• Google Audio Beginner’s Guide
• Sample ads

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Tagged as: audio ad, google, marketing