Along with the fly of Facebook, the traditional marketers get excited with social marketing. Here is one simple tip that everyone can do to incorporate social characteristics into email.
I remember years back when I created a content site offering tips for women, I added a simple “Email This” icon at the top and bottom of every article. This is especially helpful for sites with heavy traffic as people share with their families and friends. Now with the booming social networks, people start sharing in social networking websites.
Big companies send out millions of emails, if just 0.1% of people who opened the emails share with their friends, you can see a good opportunity to get your message virally spread. The simple thing you can do is to add ShareThis button in your email message to make it more “shareable”. Nike recently incorporated this ShareThis button to promote its Lunartrainer+iD product line:
Now the question is, is the content of your email shareworthy? To be exact, does it tap into the tribes of your subscribers? Is it simple enough to be understood? Does it add value? Any incentives you offer? The more “yes” you answered to the above questions, the more likely your email content is shareworthy.
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