Do you have a passion of making a remarkable product which people love? If yes, you gotta watch this video from Seth Godin, the greatest marketer. An old one, but a remarkable one. Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream’s bell curve, are the new sweet spot of the market.
I don’t think it’s hard for you to understand the following concepts he mentioned in this video:
- Design rules now
- Safe is risky
- Very good is bad
Congratulations if you do. But, are you going to follow and implement them? We all know implementing something new in a corporation isn’t something easy. And, we all understand it’s not easy at all to be “remarkable”, is it?
Read Seth Godin’s Books on Marketing
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