According to Hitwise, photo-sharing website Slide.com grew by 228% between 5 May 2007 and 22 September 2007, overtaking Flickr during the week ending 8 September 2007 in the New Zealand market.
Slide.com ranked at second position in the Hitwise Entertainment – Photography industry closely behind Photobucket with respective shares of 14.44% and 15.5% for the week ending 22 September 2007. Flickr followed at third position with 13.73% market share.
And, Hitwise also tells why:
Slide.com offers a variety of media-sharing widgets including Slideshows, Guestbooks, SkinFlix and FunPix that may be embedded in social networking and blog platforms. Hitwise Clickstream data confirms that social networking websites are driving the bulk of traffic to Slide.com, with Facebook accounting for 59.18% upstream share, and Bebo with 21.86% share for the week ending 22 September 2007.
Slide.com said their portable applications netted 90 million and 134 million unique monthly pageviews respectively excluding their Facebook users.
Lesson: Don’t get stuck in search engine marketing; it’s time to try widget marketing.
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