How Can You Learn From Bounce Rate?

Avinash writes a very good post on understanding the bounce rate. Here’s a summary:

1. Measure the website bounce rate to understand  what percent of your website traffic is actually engaging with your site,
2. Filter the bounce rate by traffic source to find out the effective and poor traffic sources.
3. Check the bounce rate to track your SEO efforts.
4. Measure the bounce rate for paid search campaign efficiency.
5. Use the “bounce rate” statistics to optimize pages.

Link: Standard Metrics Revisited: #3: Bounce Rate

Related Posts:

1. 11 Ways to Improve Site Conversion Rate
2. 5 Tips to Track And Integrate Offline Marketing Campaigns
3. Marketers’ SEM Guide 3: Measurement with Web Analytics
4. What Can You Do With Google Analytics?

Tagged as: search, SEO, statistics