Google organized its first Singapore marketing briefing in Singapore M Hotel. Sandra Hanchard from Hitwise showed some interesting online statistics. And, Sukhinder, VP of Google APAC & Latin America, gave a speech, “A New Approach to Media”. Besides, the Q&A session and networking session are really helpful to me.
Who attended the briefing? Media companies, marketing companies, and some advertisers as well.
The gifts are useful (to both attendees and Google):
The Google Earth Google notepad is cool!
From learning point of view, not much in this briefing except that I start realizing Google is starting to do more than paid search advertising. For example, YouTube starts to show its value by becoming another valuable and powerful video marketing platform. If you haven’t heard of “TurboTax Rap Competition” (TurboTax is a software for people in US to manage their personal tax), you may want to watch this (the second place winner of this competition):
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{ 3 comments… read them below or add one }
how did u get invited to such an event !
wish to join an event like this… can i have 1 sticker?? hmmmm
Hi Gino, I’ve given away all my stickers; but, I’ll contact you if I get more.
Cheers,
Rocky