Facebook Page Settings
Depending on the desired markets, online marketers can target geographically at Facebook Page settings on a country level. In addition, depending on the type of customers you want to engage on Facebook, you may want to specify the targeted age group though you don’t have much choice at the moment:
- Anyone (13+)
- People over 17
- People over 18
- People over 19
- People over 21
- Alcohol-Related
At China Internet Watch fan page, we just target anyone worldwide.
If you run a local business in one or several countries, you can use the “country restriction” setting. Should you just target worldwide if you are a well known brand in the world? It depends.
Ask yourself where your customers are and what you want to do with your Facebook page. Being a household brand worldwide, targeting worldwide fans makes sense; but, if the fan page is supposed to be used for customer service/support, it becomes an issue. In the case of CRM use on Facebook, you may want to set up different Fan Pages for different regions being managed by different marketers from different offices.
What you can also do when you target worldwide with occasional local promotions is, use the targeting feature when you post wall messages:
Facebook Page Share Setting
You can set “country” and “languages” to target a specific group of fans. If you wonder why you should take all the trouble here instead of mass updating your Page, don’t forget the importance of user experience.
Maintaining a Facebook Fan page with targeted and exclusive content is what keeps your fans.
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