Rocky Fu

Social Media Marketing

• Seven Virtual World Marketing Tactics and Metrics to Follow [ClickZ]
  The best practices in terms of marketing tactics for your virtual world implementation
• PR Secrets for Startups [TechCrunch]
  Guest author of TechCrunch Brian Solis, explains how public relations has changed and offers up 12 secrets of PR for startups.
• 7 Easy Ways to Make a Blog Unique, SEO friendly, and Work for You [Marketing Pilgrim]
  7 ideas that are non-blogs, but take advantage of all the blogging benefits.
• How 50 Cent Uses Online Video to Build Brand Loyalty [ClickZ]
  Graf sees 50 Cent taking a leadership role in the music industry by trying to keep ahead of the digital curve and utilizing tools that work for both his fans and him.

Mobile Marketing

• State of the Mobile Web: First Quarter, 2008 [Opera]
  Almost 40% of traffic worldwide is to social networks. Full Web surfing comprises more than 77% of all traffic. Content on WAP and .mobi sites accounted for 23% of mobile Web traffic.
• Should mobile Internet services be the next big growth gamble? [IBM]
  With hardware sales slowing as a result of market saturation, mobile device makers may have the opportunity to use mobile Internet services as a new catalyst for growth.
• Mobile Advertising Key to Reaching Consumers in Economic Downturn [MarketingCharts]
  Despite rising fuel and food prices, over one-third of consumers say the economy will not affect their spending habits - so most say it will - and one way for advertisers to grab consumers’ attention in such times may be via their mobile devices, according to a new study.
• 5 ways to increase mobile marketing ROI [iMedia]
  To get a return on investment, marketers must strike a good balance between a creative idea and its technical execution.

Marketing Research

• 2008 Prime Access/PlanetOutGay and Lesbian Consumer Study [Warning: PDF download]
  The 2008 Prime Access / Planet Out Gay and Lesbian Consumer Study shows that the gay and lesbian community are fiercely loyal consumers and prefer to purchase products and services from companies they perceive to be “gay-friendly”.
• Site Seen: URLs Prove Valuable In Print Ads [MediaPost]
  The analysis of 833 print ads in seven magazines, performed by VISTA’s print effectiveness rating service, showed that ads with Web addresses were up to three times as likely to drive readers to a Web site, depending on the magazine category.

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