Digital Marketing: Must Read for Week July-14

Search Engine Marketing

• Use keywords and placements together on the content network [AdWords Blog]

Social Media Marketing

• 50 Ways Marketers Can use Social Media to Improve Their Marketing [ChrisBrogan]
• New online community study: what’s working, what’s in the way, advice from trenches [BlogHound]

Marketing Research

• Q&A: Bounty’s Andrew Thomas on marketing to Mums [e-Consultancy]
• MarketingSherpa B-to-B Presentation – Top 10 Marketing Fast Fixes + How to Generate and Nurture More Qualified Leads: PowerPoints, MP3 and Transcript
• Revenue Cycle Best Practices [IAB]
  • Interdepartmental communication between Credit & Collections, Sales and Operations
  • Processes and controls that ensure the necessary steps are taken and approvals obtained prior to taking action
• Brand Names Subconsciously Afftect People’s Shopping Goals [Science Daily]
  milliseconds of exposure to a brand name such as Wal-Mart or Tiffany can alter consumers’ subconscious goals, according to new research.

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Tagged as: AdWords, consumers, marketing, research, shopping, social media