Search Engine Marketing
- The Ultimate Guide To Search Marketing Optimization Part 2 & SpyFu Competitive SEM Karate [Search Engine Land]
- Motoko Hunt on Search Engine Optimization in Japan [Blogoscoped]
Social Media, PR & Viral Marketing
- Study: Women Outnumber Men on Most Social Networks [ReadWriteWeb]
- Twelve best practices for online customer communities [ZDNet]
- How to Make a Video Contest Succeed – or Suck [whatsnextblog.com
- A Simple Way to Prioritize “Social†Initiatives [Bazaarblog]
- A Foolproof Method for Great Blogging [SEOMoz]
- Why Zappos is into Twitter – CEO Tony Hsieh speaks [Stephan Spencer]
- Is Viral Marketing for Everyone? An Interview with Language Trainers, Creators of the Accent Game [Techipedia]
- How to Measure Social Media ROI for Business [mashable]
Mobile Marketing
- Mobile Web Best Practices 1.0 [W3C]
This document specifies Best Practices for delivering Web content to mobile devices. The principal objective is to improve the user experience of the Web when accessed from such devices.
Web Analytics
- Five Most Neglected Metrics: Go Beyond Clicks & Conversions to Optimize Campaigns [MarketingSherpa]
“A Top-5 list from MarketingSherpa’s Search Marketing Benchmark Guide and experienced marketers who volunteered their favorites and tips on implementing them. Two major themes emerged: analyzing visitor behavior before and after a click; putting conversions into context to determine ROI.”
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