Digital Marketing: Must Read for Week July-21

Search Engine Marketing

• On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal]
• Ten Ways to Waste Your PPC Budget [ClickZ]
• What Should You do When Quality Score Kills Your Keywords? [Search Engine Land]

Web Analytics

• iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World]
• Using Testimonials Effectively [Marketing Experiments]

Social Media Marketing & WOM

• 6 Common Mistakes Companies Make in Social Media [Marketing Safari]
• 35+ Examples of Corporate Social Media in Action [Mashable]
• The Power of Word of Mouth [Fresh Chat]

Branding

• Google Study: Search Marketing Increases Brand Value
  This study finds that there’s brand value in a search impression, particularly in top-of-mind awareness and purchase intent.
• Logos: Branded for Life [Psychology Today]

Marketing Research

• Nielsen: Offline retailers must have an online strategy [BizReport]
  “Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that online strategies are linked closely to offline retail dollars.”

China Internet

• CNNIC 22nd Report: Some Excerpts & Observations [digital watch]
• Baidu benefits from paid search boom [Brand Republic]
  Chinese search engine Baidu has unveiled a 100% leap in second-quarter revenues as marketers increase their use of paid search.

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Tagged as: analytics, branding, CNNIC, search marketing, social media, WOM