Search Engine Marketing
- On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal]
- Ten Ways to Waste Your PPC Budget [ClickZ]
- What Should You do When Quality Score Kills Your Keywords? [Search Engine Land]
Web Analytics
- iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World]
- Using Testimonials Effectively [Marketing Experiments]
Social Media Marketing & WOM
- 6 Common Mistakes Companies Make in Social Media [Marketing Safari]
- 35+ Examples of Corporate Social Media in Action [Mashable]
- The Power of Word of Mouth [Fresh Chat]
Branding
- Google Study: Search Marketing Increases Brand Value
This study finds that there’s brand value in a search impression, particularly in top-of-mind awareness and purchase intent. - Logos: Branded for Life [Psychology Today]
Marketing Research
- Nielsen: Offline retailers must have an online strategy [BizReport]
“Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that online strategies are linked closely to offline retail dollars.”
China Internet
- CNNIC 22nd Report: Some Excerpts & Observations [digital watch]
- Baidu benefits from paid search boom [Brand Republic]
Chinese search engine Baidu has unveiled a 100% leap in second-quarter revenues as marketers increase their use of paid search.
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