Deep Insights Into Behavior of Chinese Online Consumers

Some interesting findings from Netpop reserach I just read through:

User-generated content (includes consumer reviews/rating sites, forum/discussion
boards, Blogs, etc.) influences 58 percent of all purchase decisions in China, compared
to 19 percent in the U.S.

47 percent of Chinese broadband users post comments to a blog, chat room, listserv or
forum, compared to just 28 percent of American broadband users

Search engines are the most influential source for making purchase decisions in both
countries: 46 percent of Chinese broadband users use a search engine to make
purchase decisions vs. 25 percent of American Broadband users

The average broadband user in China is 32 years of age, 10 years younger than in the
U.S., where users are over twice as likely to be age 45 and older

75 percent of Chinese online consumers access the Internet from work, compared to
only 41 percent of Americans

Source: Netpop

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1. Update on Chinese Consumers Research from McKinsey
2. Study: Insights into Chinese Consumers
3. United States V.S. China on Internet Influence of Purchase
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5. China Multiplayer Online Game Market

Tagged as: Blog, china, consumer, Search Engine