Both consumers and marketers love coupons and coupon marketing is widely adopted nowadays, either online or offline. If coupon is not in your marketing mix, you are losing a big opportunity here.
People love the feeling of gaining a bargain and being treated as special; besides, coupon allows them to save money.
Online coupons are becoming more and more popular than offline coupons; you should ask yourself the following questions implementing online coupon marketing:
- Does your shopping cart support coupon functionality? It’s a powerful feature to have.
- Have you raised your standard prices if your margins are already tight?
- Have you offered coupon signup on your site?
- Do your coupon codes have expiry dates?
- Are you using memorable codes?
- Have you submitted to coupon sites?
- Have you given out coupon codes to your affiliate partners if you run an affiliate program?
Coupons can be used to offer a cash back on the immediate purchase. And, it can be also used to offer one as a discount on the the next purchase, helping to get repeat customers.
Coupon Codes Scares People
The “enter coupon code” field on your site could scares away shoppers who don’t have coupons as it signals other users are getting a better deal. What can you do to avoid it?
You may not be able to eliminate it completely, but here is a helpful trick: instead of using coupon codes, encode offers in special links (embedded in your email newsletters or affiliate programs) and automatically transfer the coupon to the user’s shopping cart.
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