Chinese Instant Messenger For Ladies

According to iResearch’s latest user behavior study, the top 5 IM in China are:

1. QQ (Tencent)
2. MSN Messenger
3. Taobao IM (Alibaba)
4. Fetion (China Mobile)
5. TM (Tencent)

The most influential IM to women in China is Taobao IM; 48% of its users are female. About the other IM:

• MSN Messenger: 46.8%
• QQ: 41.8%
• TM: 35.2%
• Fetion: 33%

Surprisingly, Fetion came out of nowhere and it suddenly becomes one of the popular instant messengers in China. I can understand that when I find out that it’s from China Mobile, who knows very well about its competitive advantage: telecommunication service. By using Fetion, you can send unlimited SMS for free. Besides, they provide mobile client access for 16 different brands including Nokia, NEC, Dopod, and etc.

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Tagged as: Alibaba, china, IM, mobile, QQ, Search Engine, WOM