The 2007 China Massively Multiplayer Online [MMO] game market size is about four (4) times as big as the China online search market.The 2007 China online search market is about $0.4 billion in size, of which Baidu ( BIDU) has about 61% market share, Google (GOOG) has about 24%, and Yahoo! (YHOO) has about 10%. The 2007 China MMO game market is about $1.6 billion, of which Shanda Interactive Entertainment (SNDA), Netease (NTES), Giant Interactive Group (GA) and The9 Limited (NCTY) collectively have about 61% of market share.
China has huge number of Internet users; however, many of them don’t know the basics of computer operation. What most (probably all) Chinese Internet users know is (1) QQ (China’s online instant messenger) (2) playing online games. Still, Internet is more for entertainment in China than information.
Source: China Online Search vs. MMO Game Market [Seeking Alpha]
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