They are originally these tips from shop.org for buyers. Here we go:
- Be trustworthy.
- Make sure the phone number on the website is working and make sure someone would pick up the phone and give a good impression over the phone.
- Use Google Alerts to monitor the buzz.
- List your privacy policy on the website and show how your website uses and shares users’ personal information. A BBBonline seal would be helpful.
- Clearly specify your return policy. “100% refund; no question asked” would be attractive; and, you would be surprised at the ratio of users asking for return (of course, make sure your products are as good as it’s described).
- Carefully describe the product details. Don’t expect your buyer to take the trouble to ask questions (yes, you need channel for communications) or purchase without clearly understanding about your product.
- Build a quality website without pop-ups, pop-unders, spywares, or spams.
- Make sure your online transactions are securely encrypted. A Hacker Safe logo would show your confidence.
- Provide multiple ways for online payment. PayPal, Western Union, credit card…People have different habits.
- Offer competitive incentives like discount and free shipping.
- Keep buyers notified about success of payment and send them receipt and allow receipt printing online as well.
- Test and improve.
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