7 Ways Social Media Influences Purchase

Social media is emerging as an important marketing channel driven by increased consumer adoption of social media technologies and the exponential growth in digital word-of-mouth that is occurring over this medium.

Before deploying the right social media strategy for your business, it’s important to understand first how social media influences people’s purchase:

1. Reading a consumer generated review about a personal online on blogs
2. Reading an expert’s review about a product online (authority bloggers)
3. Special deals on company Facebook Fan page
4. Special deals on Twitter
5. Friends’ interactions at companies’ Facebook Fan page (comment, “likes”, wall posting, contest participation)
6. Friends’ status update about a product on Facebook
7. Tweets about a product on Twitter

Feel free to share your thoughts in the comments.

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2. Top Social Media Tactics for Facebook and Twitter
3. Visa Gives A Lesson on Social Media Marketing via Visa Business Network on Facebook
4. 2 Ways to do Geo-targeting on Facebook Fan pages
5. Social Engagement: Twitter V.S. Facebook V.S. Email

Tagged as: facebook, online retail, social media, twitter