Social media is emerging as an important marketing channel driven by increased consumer adoption of social media technologies and the exponential growth in digital word-of-mouth that is occurring over this medium.
Before deploying the right social media strategy for your business, it’s important to understand first how social media influences people’s purchase:
- Reading a consumer generated review about a personal online on blogs
- Reading an expert’s review about a product online (authority bloggers)
- Special deals on company Facebook Fan page
- Special deals on Twitter
- Friends’ interactions at companies’ Facebook Fan page (comment, “likes”, wall posting, contest participation)
- Friends’ status update about a product on Facebook
- Tweets about a product on Twitter
Feel free to share your thoughts in the comments.
Related Digital Marketing Posts Other Readers Enjoyed:
- Top Social Media Tactics for Facebook and Twitter
- Reasons & Facts Why you Should Engage Consumers in Social Media Now
- Visa Gives A Lesson on Social Media Marketing via Visa Business Network on Facebook
- Guess how much a negative review / comment costs you?
- Social Media Marketing Articles To Help You Get Started In Social Marketing
Comments on this entry are closed.