I introduced BuzzMonitor and Google Alerts which you can use to monitor the buzz about your company or products in the Internet. Today, I came across an aggregation of 26 tools from Marketing Pilgrim for buzz monitoring. Here is my top 5 favorites:
- Google news. Monitor the news about your products or company.
- Blogpulse conversation tracker (a service of Nielsen BuzzMetrics). Track the negative buzz.
- Boardtracker. Monitor the buzz around the discussion board.
- Oodle. Find out what positions your competitors are recruiting and get a feel about their operation strategies.
- Yahoo’s Upcoming. Find out competition events which may jeopardize your marketing efforts.
What’s more, I want to introduce you Competitious:
Having accurate information about competitors is vital to your company’s ability to maintain its competitive advantage. With a structured way to manage competitive knowledge, your company can maximize opportunity in your market while minimizing the threat of current and potential competitors. Competitious is an easy, confidential way to discover and share competitive information collaboratively across your organization, and keep your company competitive.
“confidential” may not be true. I found out that there was someone monitoring Make Meaning using Competitious. How? He or she clicked on the link to my blog on that Competitious page. So, the last thing you want to do when you use Competitious is clicking the monitored links.
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Thank you for the mention about Competitious.
I want to clarify that the referral address in your logs from Competitious does not actually show you who was monitoring your blog since the URL is anonymous. If you are using Competitous this is not a privacy concern. Our new product (in private beta) does not have this issue.
Thanks, Kris, for your prompt clarification. Right, Kris, Competitious doesn’t show who is monitoring your website/blog.
But, it does show me that someone is monitoring my website/blog using Competitious. Someone may configure htaccess file (or through other means) to deny access from Competitious domain.
On the other hand, if I use a tool to monitor my competitors’ websites, I don’t want to be found out.