10 Guidelines For Website Credibility

Many marketers have realized that search engines are critical to online marketing efforts. But, keeping in mind the users are vital. The least thing you should do is to build credibility for your websites. Here are 10 guidelines from Stanford for website credibility:

1. Make it easy to verify the accuracy of the information on your site.
2. Show that there’s a real organization behind your site.
3. Highlight the expertise in your organization and in the content and services you provide.
4. Show that honest and trustworthy people stand behind your site.
5. Make it easy to contact you.
6. Design your site so it looks professional (or is appropriate for your purpose).
7. Make your site easy to use — and useful.
8. Update your site’s content often (at least show it’s been reviewed recently).
9. Use restraint with any promotional content (e.g., ads, offers).
10. Avoid errors of all types, no matter how small they seem.

[via Search Engine Land]

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Tagged as: marketing, Search Engine