Almost all digital marketing proposals include a strategy part which however is often represented by one simple slide and used more than once with little amendment.
A truly working strategy for each company is unique and developed after research, serious analysis and testing. It takes weeks or even months to develop a digital marketing strategy involving complex processes. If you are not experienced developing digital marketing strategy, let me share a simplified framework to help you get started.
Digital Marketing Strategy Definition
A digital marketing strategy is a well thought plan concentrating companies’ resources on the optimal digital channels and tactics in order to generate sales in a self-sustaining manner.
It should include both short-term and long-term plans integrating multiple digital channels, online and offline, to maximize a company’s return on investment. [Read more...]