Google Alerts is a product from Google to help monitor the web and send you an alert when it discovers new content that matches your topic.
Emails are automatically sent to you when there are new Google results for your search terms at your specified frequency – as-it-happens, once a day, or once a week. You can once specify the type of content to monitor, being the blog, news, web, video, books, discussions, or finance.
You can also specify the region and whether you want all results or only the best ones.
How could Google Alerts help your business?
1. Monitor a Developing News Story/Event
Create Buzz! Make your business a story that spreads. For example, you can hold an uncommon and interesting competition which would spread as a viral story. Use Google Alerts to monitor your story so that you know when it does spread.
2. Keep an Eye on Competitors
Use Google Alerts to receive alerts about your competitors or a certain product so that you know what they are doing, how they are doing, and what are the things that people are talking about them.
3. Keep Up To Date on Your Industry
Is there a new technology which would boost your production? Is government preparing a new rule or policy which may affect your industry? By receiving alerts on carefully picked keywords, you can be on top of abrupt changes and react accordingly.
4. Manage Your Online Reputation
People like to talk and show their opinions. And, many people now do it online. In blogs, chat room, forums, comments, Twitter, and etc. Does anyone like your new product and talk about it in his blog? Does anyone show his anger about your service in Twitter? Is there any employee expressing his dissatisfactions in the blog? Don’t ignore them. Collect them and use them to make your company better.
5. Identify External Links
Add “link:http://www.yourcompanydomain.com -site:http://www.yourcompanydomain.com” as a search keyword to your alert list to know who links to your site. You may want to keep a record of that for SEO operations. For example, when your website domain or URL structure changes one day, you want to ask for the update on the link partners. Why are they linking to your site? If they are building
And, it might inspire you for new link building strategies.
6. Find Partners/Suppliers
Set alerts to know who are recently providing what you need. You may also want to build relevant link exchange partners.
7. Locate New Exhibitions / Conferences to Promote Your Product
For example, you may want to add “electronics trade show” to the alerts so that you know when there is a trade show you can go to promote your electronics product to the crowd.
Try yourself: Google.com/alerts