Promote donation programs that ask your customers to co-donate (or co-decide). Examples include Google’s Project 10100 in which Google is committing $10 million to implement 20 projects that help change the world. TripAdvisor, through its More Than Footprints initiative, donated USD 1 million to “Doctors Without Borders” charity who received the most number of votes from visitors.
Give Your Love for Free
Not just throw away one carton of your not-so-premium products; give away your “love” (something that adds value to people’s life) and “be loved” in return. Tripwolf offers free customized travel guides online which covers more than 250,000 destinations (backed up by Europe’s largest publisher) with both professional editorial content and user generated content.
Extend Your Brand Value
If you wear disposable contact lens, you may forget when you need to change them. ACUVUE from J&J has a free ACUMINDER™ service to help remind you to change your contact lenses, purchase new lenses, and even schedule your eye exam via desktop widget, email, text message, and/or Facebook.
Set Up Your Brand’s VIP Club for Devoted Customers
Esprit rewards its devoted customers with Esprit Club Platinum Card offers free alteration service at Esprit stores, professional shopping advice by appointment, special newsletter, and invitations to exclusive events.
Give Away “Luck”
DangDang.com, Amazon’s main competitor in China, randomly assigns one hour a day as “Lucky Time” in which all purchases made within that hour are free of charge.