March 2010

5 Interest-based Marketing Strategies via Google Content Network

Last week Google rolled out a new feature called remarketing, which any AdWords advertiser can use to reach users via Google Content Network. Remarketing is a simple way to connect with users, based on their past interactions with your website and helpful in raising brand awareness, or driving clicks and sales. Understanding how “remarketing” works [...]

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A Guide for Choosing the Right Social Media Site

Some companies are jumping to social media site without having a clear idea what each site can do for them. CMO.com worked with 97th Floor to produce a guide. Very good summary what each of 10 social media site can do for you; either SEO, brand exposure, driving traffic, and/or customer communications. I recommend you [...]

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Target Local Newspaper Websites for More Credibility

I read a very interesting survey paper by Newspaper Association of America last weekend, which revealed the strength of local newspaper websites. Respondents were asked to identify sites they used most often for specific types of local content. Newspaper sites ranked first as a source ahead of both local television Web sites and online portals [...]

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