From the monthly archives:

May 2009

Marketers’ Guide on Search Engine Marketing

May 29, 2009

This is the central page of a series of posts on Search Engine Marketing for marketers at RockyFu.com. This is a PPC guide for marketers from strategic perspective with a focus on “what to do”; detailed PPC tactics and operations on “how to do” are not a concern in this guide.
Table of Content

Introduction to SEM [...]

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Benefits of Content Network (Marketers’ SEM Guide Part 8)

May 28, 2009

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of search engine content network.
Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7
Content Network Introduction
Take Google for example,
The Google Network is a large group of websites and other products, [...]

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SEM/PPC Outsourcing Guide (Marketers’ SEM Guide Part 7)

May 18, 2009

This is part seven of a series of posts on Search Engine Marketing for marketers. This part discusses PPC outsourcing and ways to identify a good SEM / PPC Agency.
Part 1, Part 2, Part 3, Part 4, Part 5, Part 6
Should You Outsource?
If you have experience in SEM, you are probably aware of the [...]

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5 Mobile Analytics to Track Your Mobile Sites

May 12, 2009

Due to the technology differences between normal Internet and mobile Internet, it’s hard to keep tracking mobile sites with normal web analytics. Here are five mobile analytics you can choose to track your mobile sites.

PercentMobile Mobile Analytics. PercentMobile provides a very decent looking mobile analytics interface. You can check out the demo here. It tells [...]

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In-House SEM/PPC Management (Marketers’ SEM Guide Part 6)

May 6, 2009

This is part six of a series of posts on Search Engine Marketing for marketers. This part discusses in-house PPC (or SEM for most Asian marketers) management.
Part 1, Part 2, Part 3, Part 4, Part 5
Should You Hire A PPC Staff?
The first question you probably want to ask before you hire anyone, “is it [...]

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