From the monthly archives:

April 2009

Branding & Brand Keywords in SEM (Marketers’ SEM Guide Part 5)

April 29, 2009

This is part five of a series of posts on Search Engine Marketing for marketers. This part discusses branding in search, both organic search and paid search (PPC).
Part 1, Part 2, Part 3, Part 4
Some marketers have got an idea that SEM or PPC has nothing to do with branding. Is it true? You [...]

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Top 5 Things to Do Before You Launch A Brand

April 26, 2009

Now you are about to launch a brand, before you broadcast it out, are there things you need to do as part of online strategies? Definitely plenty of.

Domain name. Register the top level domain names .com, .org, .net, and all country specific ones (like .com.sg, .sg, …) wherever you expect your brand’s presence. I know [...]

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Marketers’ SEM Guide Part 4: PPC Budgeting & ROI

April 24, 2009

This is part four of a series of posts on Search Engine Marketing for marketers. This part explains how to do budgeting in SEM campaigns.
Part 1, Part 2, Part 3
If you do SEM campaign in house, your budget just needs to include search engine cost. If you outsource to an agency, you probably need [...]

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One Stupid & Costly Mistake on Pizzahut’s Website

April 23, 2009

So, you have two doors for your store and by mistake you put some kind of “Denied” sign on one door? That’s exactly what’s happening on Pizzahut Singapore’s website.
If a user typed “http://pizzahut.com.sg” isntead of “http://www.pizzahut.com.sg” can not access the website. This doesn’t make PizzaHut look good, does it? I admit I like their pizza, [...]

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Marketers’ SEM Guide 3: Measurement with Web Analytics

April 23, 2009

This is part three of a series of posts on Search Engine Marketing for marketers. This part discusses the benefits of web analytics with some basics and introduces a few free but good web analytics tools. (Part 1, Part 2)
Beneftis of Web Analytics
Half the money I spend on advertising is wasted. The trouble is I [...]

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Marketers SEM Guide 2: Goals, KPIs, and Targeting

April 22, 2009

This is part two of a series of posts on Search Engine Marketing for marketers. This part discusses goals in an SEM / PPC campaign and what you can achieve. It also provides suggestions on Key Performance Indicators (KPI). (Part 1 here.)
SEM / PPC Goals & KPIs

Don’t be surprised if you find some people obsessed [...]

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Marketers’ SEM Guide Part 1: Introduction

April 21, 2009

This is part one of a series of posts on Search Engine Marketing for marketers. This part introduces basics of paid search or SEM and its benefits.
Search Engine Marketing is about keywords; it’s keyword driven marketing. People look for information they are interested in search engines by searching with keywords; marketers can target their potential [...]

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Saving is the New Spending; Making Money Outshines Saving

April 8, 2009

TrendWatching.com’s latest trend briefing “Sellsumers” encourages companies to help consumers make money,
SELLSUMERS: Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too. Made possible by the online revolution’s great democratization of demand and supply, and further fueled by a global [...]

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Where Are Talkers for Your Word-of-Mouth Marketing?

April 7, 2009

Every successful Word-of-Mouth (WOM) campaign starts with the right talkers. Here are five common types of talkers:

Your happy customers. There are the people who love to share the happiness from using your products or service with their friends. Happy customers are different from satisfied customers. Happy customers are more likely to share than satisfied customers. [...]

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