From the monthly archives:

February 2009

When Could You Run Online Display Campaigns Most Effectively?

February 25, 2009

We didn’t actually overspend our budget. The allocation simply fell short of our expenditure.
Keith Davis quotes
Now companies are more serious about all dollars spent on advertising including online display. A smarter move is to do day-part targeting and allocate more budgets to the part of day when people are more likely to pay attention to [...]

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Incorporate Social Characteristics into Email

February 24, 2009

Along with the fly of Facebook, the traditional marketers get excited with social marketing. Here is one simple tip that everyone can do to incorporate social characteristics into email.
I remember years back when I created a content site offering tips for women, I added a simple “Email This” icon at the top and bottom of [...]

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5 Strategies That Motivates Consumers Buy Online

February 18, 2009

There are still many people concerned about online security when they step away from online shopping. But, what motivates those who buy online?

Free shipping
Guess what? Many people would rather buy a $25 book online than a $20 book plus $5 shipping charge.
Fast shipping / On time shipping
This is very important for your customers to get [...]

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Save Your Ass with Complete Testing

February 17, 2009

Half an hour ago, I almost purchased two tickets to Haikou city (Hainan Province, China) on Tigerairways.com. I was quite eager to get away this Friday with my girlfriend and pretty happy with a short travel at cost of SGD 540 air fare. Only after I selected dates and destination, found out the price, and [...]

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Tic Tac Video Goes Viral

February 14, 2009

A YouTube video “Who is tictac Micha?” got my attention, published about one month ago and generated over 100,000 views:

I watched it for three times. It does not only contains the “cool” element but also offers good music entertainment. Guess what? I couldn’t help getting a box of Tic Tac.
Good viral video brings not [...]

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5 Incredible Tactics for Building Word of Mouth

February 2, 2009

Co-donate

Promote donation programs that ask your customers to co-donate (or co-decide).  Examples include Google’s Project 10100 in which Google is committing $10 million to implement 20 projects that help change the world. TripAdvisor, through its More Than Footprints initiative, donated USD 1 million to “Doctors Without Borders” charity who received the most number of votes [...]

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