From the monthly archives:

July 2008

David Ogilvy Talks About Importance of Direct Marketing

July 31, 2008
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Who is the Most Popular Social Networking Website in Singapore

July 30, 2008

Friendster claims they are No. 1 social networking website in Singapore:
…today announced that it is the #1 social network in Singapore, and almost twice the size of any other social network in the country. Friendster is almost 2 times bigger than Facebook and more than 7 1/2 times bigger than MySpace in Singapore — according [...]

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Digital Marketing: Must Read for Week July-21

July 27, 2008

Search Engine Marketing

On-Site Geo-Targeting and Local Search Optimization [Search Engine Journal]
Ten Ways to Waste Your PPC Budget [ClickZ]
What Should You do When Quality Score Kills Your Keywords? [Search Engine Land]

Web Analytics

iPerceptions Summarizes the Thoughts of Web Analytics Leaders [Web Analytics World]
Using Testimonials Effectively [Marketing Experiments]

Social Media Marketing & WOM

6 Common Mistakes Companies Make in Social [...]

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Understanding & Managing Generation Y

July 26, 2008

Companies must understand and treat generation Y differently when it either comes to retaining employees or developing marketing campaigns. Here are some resources to help you better understand Gen-Yers:

what sets Gen Y apart is its technology use [Forrester Technographics Benchmark Survey]
Gen Y moms tend to be more “Web 2.0″ than their Gen X counterparts. [Bonnier [...]

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11 Tips Boosting Your Online Press Release Efforts

July 23, 2008

Did an SEO presentation to a local telco company about two weeks ago; guys present in the meeting room are from marketing, IT, and research. They seemed very interested in the online press release part I talked about. Let me share 11 tips on online press release and hope you find it useful.
Wait a second, [...]

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Digital Marketing: Must Read for Week July-14

July 20, 2008

Search Engine Marketing

Use keywords and placements together on the content network [AdWords Blog]

Social Media Marketing

50 Ways Marketers Can use Social Media to Improve Their Marketing [ChrisBrogan]
New online community study: what’s working, what’s in the way, advice from trenches [BlogHound]

Marketing Research

Q&A: Bounty’s Andrew Thomas on marketing to Mums [e-Consultancy]
MarketingSherpa B-to-B Presentation – Top 10 Marketing Fast [...]

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Online Advertising Spend in 2008 & 2009: China V.S. US

July 16, 2008

The media group’s ‘This year, next year’ forecast predicts that the combined online spendwill reach $3.6 billion this year, and $5.2 billion in 2009. (source: brand republic)
I know you can’t help thinking of the growth of online ad spend in US in this two years, here is a forecast from eMarketer (2008: $25.9 billions; 2009: [...]

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You Suck?

July 15, 2008

Does your brand or product suck? Google it yourself. Say your company has a brand called “starabcd” (hope this doesn’t really exist), search “starabcd sucks” in Google and see yourself what people don’t like about it.
I hate to say this but the fact is that, what many executives expect is non-existence of bad word of [...]

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July Digital Marketing Survey Results

July 14, 2008

I posted a few questions last month in LinkedIn as a simple survey for online marketing managers. The survey wasn’t conducted in a scientific way at all; but, I know you are interested to see the results. Here they are.
Options for Questions:
a. search marketing (paid search)
b. affiliate marketing
c. social media marketing
d. display advertising
e. search [...]

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Digital Marketing: Must Read for Week Jun-30

July 7, 2008

Search Engine Marketing

Google learns to crawl Flash [Google Blog]
Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Should you build your website in flash?
A Beginners Guide To Link Building [WebProNews]

Social Media Marketing | Word of Mouth | [...]

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