From the monthly archives:

June 2008

Digital Marketing: Must Read for Week Jun-23

June 29, 2008

Branding

Color Psychology in Marketing [Branding Strategy]
Give some thoughts to the message you want to send and to the psychology of the recipient. Then choose your colors accordingly.

Search Engine Marketing

Top ad placements not always most profitable [BizReport]
Achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers.

Social Media Marketing

9 widget myths debunked [iMeida Connection]

Web [...]

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Video: SEO Basics from Google

June 28, 2008

A very good video from Google talking about some basics of search engine optimization. The video covers the following topics:

Background of search
Enhance your site at every stage of the pipeline

Crawling

Maximize your site’s accessibility to search engines

Implement strong practices for Flash, AJAX, images

Indexing

Promote your quality content, reduce duplicates

Search results

Create pretty results users will click on

Review search [...]

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Is Search Marketing Getting More and More Costly?

June 25, 2008

As you can see in the chart from MarketingSherpa above,
one fifth of respondents called SEO their “strongest tactic” for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI” jumped 2 points to 38%. More importantly, we see a 6-point drop (28%) in those who call the results of SEO “hard [...]

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Update on Google Ad Planner

June 25, 2008

Google has released a tool for media planning for advertisers and agencies. I’ve briefly introduced the tool; since I’ve got the account, let’s go through this media planning tool together.
Once I logged in, I saw two sections, one to help do some research and the other to create media plans.

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Visa Gives A Lesson on Social Media Marketing via Visa Business Network on Facebook

June 24, 2008

Visa launched its Facebook application, a network inside a network called “Visa Business Network“. It aims to help small businesses grow, connect with businesses and consumers, and get information to manage their business.
I quickly signed up with Visa Business Network; as you can see in the screenshot above, the Facebook application interface consists of 4 [...]

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Google Ad Planner Helps Online Media Planning

June 24, 2008

The news is out that Google would release a tool for advertisers and agencies called “Ad Planner“. So what is Google Ad Planner?
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
With Google Ad Planner, you can:

Define [...]

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Google Trends for Competitor Research

June 24, 2008

With Google Trends for Websites, you can get insights into the traffic and geographic visitation patterns of your favorite websites. You can compare data for up to five websites and view related sites and top searches for each one.
You probably have heard of recent released Google Trends for Websites; do you know it can be [...]

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Digital Marketing: Must Read for Week Jun-16

June 22, 2008

Search Engine Marketing

Google XML Sitemaps : Essential FAQ [Search Engine Journal]
Plotting the Effects of your PPC Changes [Apple Pie & Custard]
Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before leaving the office [...]

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How To Have Your Brand Loved? A Lesson From MobileOne

June 16, 2008

Never take customer service separate from your marketing efforts as it is essential part of your marketing campaigns.

I chanced upon a post from a local NUS student’s blog; it shared his experience with M1 (one of telecom operator in Singapore) and the reason he “fell in love” with the brand though the online shop didn’t [...]

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Digital Marketing Resources for Week Jun-9

June 15, 2008

Search Engine Marketing

The New SEO Perspective on Flash [ClickZ]
“Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.”
The Internet and Consumer Choice [Pew Internet]
Rather than expecting [...]

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