From the monthly archives:

May 2008

How To Leverage Your Competitor’s Advantage

May 29, 2008

Here is an example of how Google leverage its China’s competitor Baidu’s advantage: mp3 search.
Baidu has over 60% total market share while Google has less than 30%. Baidu’s disputed MP3 search is a good weapon that Google itself can’t simply provide due to copyright concerns. Imagine an Internet user who find it much easier [...]

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5 Places Your Company URL Should Appear

May 29, 2008

If your company has a website and it does provide useful information to your customers (or potential ones), you should let people know your website URL. Here are 5 tips on where you can do that.

Email signature. Include your website URL in both internal corporate emails and external emails to customers.
Receipts. I did see some [...]

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3 Ways Affiliate Marketing Hurts You

May 28, 2008

What is affiliate marketing? Simply put: with affiliate marketing, you pay certain amount of money or percentage of commission ONLY when an desired action happens.
Sounds perfect, isn’t it? Using an affiliate network to market your products sounds like hiring dozens, hundreds or thousands of sales people WITHOUT offering a basic pay!!! Wrong!
How Affiliate Marketing Hurts [...]

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Site Audit 101: Does Your Site Have Malware?

May 26, 2008

If a user perform a search in Google, he or she might see an alert from Google right between the subject line and description like this:

If you go ahead and click on the listing, you would not see the listed page but Google malware warning instead:

You would believe me that more than 90% of users [...]

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Digital Marketing Resource for Week May-19

May 26, 2008

FlipSquare Blog: 5 Domain Buying Mistakes
So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats.

‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters
Digitally Savvy* consumers are 56% more likely [...]

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links for 2008-05-20

May 20, 2008

NYT: Online Search Ads Faring Better Than Expensive Displays
“While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”
(tags: NYT search display advertising online)

Ad Age: Linking Web Buzz to Mini Sales
The 2002 U.S. debut of Mini, a flashy, toy-like car in [...]

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links for 2008-05-19

May 19, 2008

E-consultancy: Tips for email opt-in forms
The email opt-in or subscribe form on your website is crucial when you are building up your database, and can help your marketing efforts at a later stage.
(tags: email)

Inside Facebook: The 25 Most Popular Pages on Facebook
“Now that Pages have been out for six months, we thought we’d see who’s [...]

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A Black and White Google in China

May 19, 2008

It’s very hard for an Internet company to extend its success into China, even a giant like eBay. Building a strong Internet brand and enriching user experience seem Google’s bet in China.
The death toll from the Sichuan earthquake in China was raised to more than 34,000 on Monday, while the direct economic losses in Sichuan [...]

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links for 2008-05-18

May 18, 2008

Nielsen Measures the American Idol Phenomenon
A week before the finale of American Idol’s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX’s runaway hit and its contestants.
(tags: nielsen american report)

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Links: 12 Internet Marketing Trends, Top 50 US Web Properties, Baidu Whitepaper

May 16, 2008

12 Trends for the Next 3 Years for Internet Marketing
The 12 trends below represent what Larry Chase thinks you need to keep an eye on in the foreseeable future.
(tags: trends internet marketing)

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April
April saw Google Sites attain the number one spot in the Top 50 U.S. [...]

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