From the monthly archives:

March 2008

HP Brings Marketing Secrets To You

March 17, 2008

Found this online marketing ebook (link to PDF file) at HP, which consists of 6 parts:

Relationship Marketing
Marketing Strategy
Selling
Communicating and Messaging
Online Marketing
Social Media

Hope you’ll find the marketing tips helpful.

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Best Way To Build Inbound Links: WOM

March 14, 2008

Always cry for inbound links? But can hardly get one? Hope this video can get you some ideas:

What’s search marketing related to rap? Well, they connected them! Rap video on paid search would definitely entice many bloggers like me to start linking to the video. Tell you what? I just posted their “link building 101 [...]

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Synergies Between Email And Search Marketing

March 13, 2008

David, regional head of search of Neo@Ogilvy asked an interesting question in LinkedIn,
What synergies exist between email marketing and search marketing. Can you provide an example of how the sum is greater than the parts?
Search recent years is gaining more and more popularity among marketers. According to a recent MarketingSherpa’s annual survey of ad:tech:
Email marketing [...]

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Leading Social Networks For The Wealthy

March 13, 2008

Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook.
Now you know, the wealthy people also like social networking online. The participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007, according to The latest survey, [...]

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Direct Visit Traffic Is Worth $5.69 Apiece!

March 11, 2008

An interesting study reported at New York Times:
But neither of these is the most valuable kind of Web site visitor. That honor goes to the people who arrive at a site by typing its Web address directly into their browsers or clicking on a bookmark. Such visitors, who tend to be repeat customers, linger the [...]

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Deliver Hope! People Need It!

March 8, 2008

I just watched a very old movie, “The Shawshank Redemption“. I must say I LOVE it! Nothing so exciting from the start till the end. But it entices you to think, with both your brain and heart; it not only touches your soul but also moves your life forward. That’s how I define an awesome [...]

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Research In UN’s Database

March 7, 2008

You can now access United Nation’s database and do some research. Click on the image on the left to find out what I did.
The new UN data access system (UNdata) will improve the dissemination of statistics by UNSD to the widest possible audience. An easy to use data access system was developed that meets UNSD’s [...]

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Baidu Partners with Omniture

March 6, 2008

From RedlineChina:
The alliance will provide technology solutions to allow international companies to access advertising resources on China’s most popular search engine. Pearl Research believes the partnership will help Baidu to increase its visibility to western clients and increase its ad sales while diversifying its revenue streams.
Baidu is famous for its less transparent algorithm compared with [...]

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McSkillet’s Interactive Banner From McDonald

March 4, 2008

[Click to Enlarge]
I like this banner. I spent at least 90 seconds “playing” around it. This is a good example of interactive banner. Who said display advertising is going to die?

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Sex Sells! Always? No!

March 4, 2008

Many rules in traditional ways of marketing also work in digital marketing; yes, sex sells! However, not always. Don’t overdo it:
Sexual imagery attracts a viewer’s attention and processing resources, leaving few resources available for processing of other ad information. As a result, brand information (i.e., reasons for buying the brand, brand name, sponsorship) is not [...]

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