From the monthly archives:

February 2008

Top Search Terms In Singapore Travel Industry

February 29, 2008

1.  street directory 0.99%
2.  singapore airlines 0.97%
3.  tiger airways [...]

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Top 3 Social Networking Websites In Singapore

February 29, 2008

According to Hitwise Singapore, YouTube is the current market leader in the Social Networking & Forums online industry with 16.61% share of visits for the week ending 16 February 2008. Friendster followed with 12.96% share of visits. Google Trends shows a similar result:

I agree too. I often saw advertisement on Facebook and YouTube. Many [...]

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Avoid Duplicate Cost With Integrated Approach

February 28, 2008

It’s still too early to promote “integrated marketing” to most companies in Asia Pacific market when social marketing is new and still many are hesitant to search marketing. Anyhow, let me illustrate one benefit of integrated approach to online marketing from conversion perspective.

Visitor named Linda found a company called RFP’s product through natural search on [...]

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$350 for Dell 27″ UltraSharp Widescreen Flat Panel Monitor

February 28, 2008

I’m not kidding! Of course, that’s not generosity from Dell.
The “offer” was from Dell China’s website on Feb 15. Due to some error of its system error, this awesome 27″ UltraSharp Widescreen Flat Panel Monitor was priced at RMB2515 yuan (about US$350), which was originally priced at RMB7599 yuan (about US$1064). And, this monitors were [...]

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Should You Use Brand Keywords?

February 25, 2008

In Asia Pacific SEM industry, I kind of prefer working with clients who have no knowledge at all about online. When they know something but not everything, they insist doing the wrong thing or not doing the right thing.
One client from travel industry asked to remove all brand keywords proposed from the paid search campaigns [...]

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Australia Industry Online Traffic Overview

February 22, 2008

Sandra, research analyst of Hitwise Apac, gave a snapshot of the leading industries that Australian Internet users visit. The update includes comparisons with major overseas markets, the United States and United Kingdom.

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What Do You Say About TV Advertising?

February 21, 2008

I’ve no experience in TV advertising. But many marketers found TV advertising less effective in the past two years. A TV & Technology study found that:

62% of marketers say TV advertising has become less effective in the past two years.
87% of respondents say they intend to spend more on web advertising this year.
Close to half [...]

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Google China: Search + Greetings + SMS

February 21, 2008

Today is my birthday! And, it happens to be a holiday in China too, “Yuanxiao Festival” or “Lantern Festival”:
Yuanxiao Festival or the Lantern Festival is a traditional Chinese holiday on the 15th day of the 1st lunar month, fourteen days after Chinese New Year’s Day (around the end of January and the beginning of [...]

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3 Simple Tips To Help Your Company On Marketing

February 20, 2008

My experiences tell me that people in online business are more open to Internet with their advertising, marketing, PR, and more. Sadly, many people think Internet couldn’t help them in their off line business, which is VERY wrong!
Let me show you 3 tips which could help ALL COMPANIES on marketing, weather or not they have [...]

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Have You Tried Yahoo Answers?

February 18, 2008

Small Business SEM Blog has a series of posts about Yahoo Answers, why and how you use Yahoo Answers to market your products or services; I suggest you read them if you are new to this social tool.
In my own words, Yahoo Answers is a place you can show your extensive knowledge and expertise in [...]

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